Why AI companies want customer support data
Support is where AI agents are being deployed fastest, so labs need real ticket flows, escalation rules and QA standards. Teams with years of tickets plus the macros and SOPs behind them hold one of the most in-demand datasets.
What's licensable in customer support
| Data | Examples |
|---|---|
| Ticket history | Threads, tags, resolution codes (customer PII removed) |
| Macros and knowledge base | Help center articles, internal answers |
| Escalation rules | Tiering, SLAs, when to hand off and to whom |
| QA scorecards | Rubrics, reviewer notes, calibration sessions |
| Training curriculum | Agent onboarding, nesting, coaching |
What to leave out
For BPOs and outsourcers: records created inside clients' systems usually belong to the client. License your own QA frameworks, training and internal SOPs instead. See client data vs. company data.
How to raise your value
QA scorecards paired with the tickets they graded show what good work looks like. Buyers value that pairing highly. Connected records (the SOP, the work done under it and the outcome) are worth more than isolated files. More in what drives data value.
Do you qualify?
- Strongest fit: 20+ full-time office employees (10+ for accounting firms, 6+ for law firms). Smaller teams are reviewed case by case.
- Written processes and established documentation
- English-language docs
- US-based companies get priority
Take the 60-second estimate to see which payout tier fits your company.
Frequently asked questions
Can customer support businesses sell their data to AI?
Yes. Companies in customer support with documented processes can license operational data such as SOPs, workflows and training materials. Strongest fit is 20+ full-time office employees (10+ for accounting firms, 6+ for law firms); smaller teams are reviewed case by case. Published payouts start at $100K and deals can range up to $2M.
What customer support data can't be sold?
For BPOs and outsourcers: records created inside clients' systems usually belong to the client. License your own QA frameworks, training and internal SOPs instead.
- Published enterprise data program terms (2026)